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History |
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1957
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1992
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Opening of the 130 qm group-discussion unit on the |
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Foundation of the Institute for Market Research in Leipzig as an institute of the Leipzig Graduate School of Management. Operated as independent research institute with the main focus on market research for government planning in the following years.
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Joined the “Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.“ (ADM). Realisation of the first nationwide poll.
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1965
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1994
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Development of an own fieldwork organisation; regular interviews, surveys and polls.
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Joined the “Arbeitsgemeinschaft ADM-Stichproben”. Opening of the Telephone studio belonging to the institute.
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1990
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1998
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Taken over by the »Treuhand«.
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Original member of the »Arbeitsgemeinschaft ADM – Telefonstichproben«.
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1991
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1999
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Privatisation through Management-Buy-Out. The only one Full-Service Institute in the
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Start up of the “CATI”-Studio with 46 workstations. (currently 72 workstations)
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newly formed German states; opening of the
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