Institut für Marktforschung GmbH Leipzig

(Institute for Market Research)

Fieldwork

Benefit from more than 40 years of experience in primary data acquisition. To us, samples and interviews are more important than the pressure of being in the charts. You can expect a punctual, reliable and transparent field work by local interviewers as well as an extensive field report.

We offer you the possibility to combine several interview methods, e.g CATI → ONLINE, F2F → WRITTEN, WRITTEN → ONLINE etc.

We ask the right questions – we question the right people!

And we mean this: »State of the art«– this is our methodical objective.(„ADM“-) Samples in the area of face-to-face random and CATI are our standard.
Telephone interviews (CATI/CATI-ONLINE)
Face to face interviews (nationwide random route or quota)
Online interviews
Written interviews