Institut für Marktforschung GmbH Leipzig

(Institute for Market Research)

Data preparation

If you look for the right answers you have to ask the right questions.We advice you on any question concerning the research design so that you know exactly what your target group expects. Our service in data and analysis includes among others:
to check the questionnaire
in matters of plausibility
to develop code lists in arrangement with the client
to encrypt questionnaires
to record questionnaires
Our experts professionally analyse your data, tabulate bivariate relationships or analyse complex relationships using multivariate methods::
structure checking methods: analysis of regression, variance and separation
method of searching by structure: factor analyses, cluster analysis and multi-dimensional scaling
analyses of customer satisfaction, provision of the results as Word file and/or as SPSS file